How Rejoin can win
For years the pro EU side has been fragmented. Different groups protected their own branding, their own messages, their own direction.
But no single organisation can deliver Rejoin. Not the European Movement, not any party, not any individual campaigner.
If we want to rejoin a union of European countries, our first task is to become a union ourselves. That means setting aside egos, rivalries and silos.
It means building a shared purpose across politics, business, civil society and especially young people who simply want Britain to have a better future.
Leadership will emerge from unity, from cooperation, from a recognition that the goal matters more than the logo.
We should never forget why this matters. Brexit has delivered no benefits, only downsides. Millions still do not know that the EU is a democracy run by its member countries for the benefit of members.
Knowledge remains our strongest antidote to the myths that brought us Brexit.
My short video explains why unity is essential and it’s how Rejoin can win.
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